Pharrell Williams Louis Vuitton Collection takes TikTok By Storm
- Hannah Lamptey
- Jun 18, 2024
- 2 min read
Updated: Jun 25, 2024
Louis Vuitton Men's Creative Director Pharrell Williams presented his debut Men's Spring Summer 2025 collection and fourth show causing a buzz on TikTok. The runway show was held on the rooftop of the UNESCO building in Paris. This event was attended by wide - of celebrities from all over the world, making the show go more Viral.

Pharrell first became the Men's Creative Director at Louis Vuitton on February 14, 2023. The LVMEN SS25 was named "Le monde est à vous" which translates to “the World is yours” He also celebrates “the human of the earth”, reflecting the theme of human connection relationship with the planet.
Although many luxury brands have stopped using fur, Pharrell has continued to involve it in his designs, despite criticism from PETA. The recent collection includes four fur outfits, such as a knee-length, wide-shouldered fur coat and several shorter jackets.” On the runway, Louis Vuitton’s clothes and accessories showcased a travel-worthy charm.

Another scene that caused stir on TikTok was when he dressed in his uniform of bootcut denim, sunglasses and cowboy hat and greeted celebrity guests including Burna Boy, Stormzy, Wizkid, Bambam, Sabrina Carpenter and the French basketball ace Victor Wembanyama among others after the show.
At the end of the show, the models circled UNESCO’s gigantic globe centerpiece, literally bringing Pharrell’s latest Louis Vuitton collection to the world.
To sum up, Pharrell Williams' debut Louis Vuitton Men's Spring/Summer 2025 collection has captivated TikTok users with its stunning presentation, innovative designs, and star-studded attendance. The runway show at the UNESCO building in Paris showcased Pharrell's unique vision, blending luxury fashion with a theme of global human connection. The buzz around his bold fashion choices, including the controversial use of fur, and his signature style, combined with the presence of international celebrities, created a viral sensation on TikTok. The models' powerful finale around the globe centerpiece underscored the collection's global impact, leaving a lasting impression on fashion enthusiasts worldwide.
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